Honest matcha guidance, written from Japan.
Matcha is having a moment, and most of what's written about it never touches the ground in Japan. I live here, I read the Japanese sources, and I write the version you'd hear from a friend at a Kyoto tea counter.
Where to Buy Authentic Japanese Matcha Online (2026 Guide)
A matcha drinker living in Japan compares the three real ways to buy authentic Japanese matcha online in 2026: historic Kyoto tea houses, specialist brands that source in Japan, and the marketplace gamble.
Read the guide →What Does "Ceremonial Grade" Matcha Actually Mean? (The View from Japan)
Ceremonial grade" is not a Japanese standard. A matcha drinker in Japan explains what the label really means and how to judge quality without it.
Read the guide →Why Is Matcha Sold Out Everywhere? The Real Story from Japan (2026)
A matcha drinker living in Japan explains the 2026 matcha shortage: how it started, why farmers can't simply grow more, and how to keep good tea in your bowl.
Read the guide →